Over 700 Attendees Come Together for Premier Community and Marketing Automation Event
Washington, D.C. — November 6, 2018 —Higher Logic today announced the kickoff of its ninth annual Super Forum conference, the premier community and marketing automation event for clients, partners, community and marketing enthusiasts to gather all together for three days of exclusive training, educational sessions, and networking at The Gaylord at National Harbor, Md.
The customer-focused industry conference will see record attendance, with 700+ attendees, 70+ sessions, and dedicated consulting time from Higher Logic staff experts. The event also features keynotes from new Chief Executive Officer CEO Kevin Boyce, Workplace Trends Expert Kim Lear, and Customer Loyalty Expert Jackie Huba.
“We’re excited to host a record number of clients, partners, and industry thought leaders for this year’s Super Forum, and showcase how the customer experience is at the center of everything we do,” said Kevin Boyce, chief executive officer of Higher Logic. “Over the last year, Higher Logic has worked to bring all together the platforms and teams across the markets that we serve in order to develop and deliver solutions that make our customers successful. I look forward to our team sharing our progress and future direction.”
Higher Logic also will preview its new admin experience, a redesign of the backend of the company’s flagship products, including the Online Community administrative interface and the Marketing Automation user interface. The new admin experience arrives one year after Higher Logic announced the acquisition of marketing automation companies Real Magnet and Informz, marking the first step towards delivering a more comprehensive, integrated experience for every Higher Logic user.
“This new admin experience not only changes the look and feel of our products – it puts our customers’ needs front and center,” said Ed English, chief product officer at Higher Logic. “We’ve taken into account what our customers do each and every day, incorporating their feedback into delivering a great experience. We’ve coupled this with major investments in analytics, AI, and automation to help community and marketing admins work smarter and faster.”
Early feedback from select customers and Higher Logic’s Product Advisory Council was positive.
“While it includes tools that could make the day-to-day easier, which is great, it is also setting us up for long-term growth and flexibility, which is exciting as a user,” said Lindsay Currie, director of stakeholder engagement with the Regulatory Affairs Professionals Society. “I think it’s really exciting to see thoughtful changes about usability, to see [Higher Logic] moving towards changes that take into account how the customer functions with the technology.”
About Higher Logic
Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Learn more at www.higherlogic.com.