Increased Ease of Use and Personalization Create New Opportunities for Understanding the Customer Journey and Developing Stronger, More Lasting Relationships
Washington, D.C. — December 14, 2017 — Higher Logic today announced the 2017 Winter Release, the latest updates to its online community platform. The release includes enhanced integration with Salesforce to simplify profile updates and ensure data integrity across systems. Innovative personalization capabilities, including Topic Communities and personalized digests and activity feeds, streamline access to the content that is most relevant to members. And a fully integrated Higher Logic Workspace module makes collaboration easier than ever. Together, these new capabilities ensure members gain more value from their communities, while enabling organizations to increase engagement and encourage renewal and upsell opportunities.
“By making online communities easier to manage and participate in, the 2017 Winter Release fosters deeper engagement and stronger relationships,” said Higher Logic CEO Rob Wenger. “These relationships make renewals and upselling a logical step in a customer’s journey, eliminating the need for an annual hard-sell. The insight Higher Logic provides about what truly motivates customers and members can also become the foundation for better decision making across the entire organization.”
Feature Summary:
Enhanced Salesforce Integration – Higher Logic’s integration with Salesforce is now more robust, enabling users to edit their Salesforce profile without leaving their Higher Logic Community. This feature ensures data consistency across the two platforms. Members benefit by being able to easily ensure the information they share with the community is up-to-date. Meanwhile, sales and customer success teams automatically have access to the most accurate customer information in Salesforce.
Personalization Features – Delivering a personalized experience enables community users to work smarter and faster within the core discussion experience. Topic Communities, a new type of community, provide members with personalized content categorized into topics. Members can choose which topics they are interested in, then Higher Logic will observe their activity and suggest other possible topics of interest. This allows for personalizing activity feeds and digest emails, ensuring members always see the content most relevant to them.
Higher Logic Workspace – The Higher Logic Workspace module is now fully integrated into the Higher Logic platform, so members enjoy a single, simple interface for accessing the advanced collaboration capabilities. Higher Logic Workspace enables geographically distributed groups to easily work together on large, long-term projects, such as developing industry standards and specifications or building out highly complex processes and workflows.
More information on Higher Logic’s 2017 Winter Release is available to customers via the Higher Logic User Group (HUG).
About Higher Logic
Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions, and stay connected. Everything we do - the tools and features in our software, our services, partnerships, best practices - drives our ultimate goal of making your organization successful. Learn more at www.higherlogic.com.